INAUGURAL EVENT (1990)
- Market Scenario
- Central Plants and Packaged Unit were just evolving
- Great demand for Water coolers.
- Focus was mainly on Servicing of:
- Chillers
- Package Unit
- Room A/C and Water-cooler products
GROWTH PHASE (2001-2010)
- Focus on Projects – Package Units & Chillers
- Encouraged by new dealership policy for Package Air-Conditioning Division (PAD)
- Grown from 400 TR/yr to 2000 TR/yr
- Extended market coverage
- Supported Blue Star in Sales & execution of Major Chiller Projects:
- Arvind Eye Hospital
- Apollo Hospital
- Hotel Germanus
- Celebrated 10th anniversary in 2000 with BSL and employees
EVOLUTION PHASE (1995-2000)
- In Package Unit:
- Created a strong base for Blue Star in South & Coastal TN
- No. 1 Dealer for South India in Up-country category till now
- Commanding over 40% Market share in South TN
- Equally focused on Split A/C, Freezers & Water coolers
- Established satellite offices in different towns to improve customer service support
- Engaged Contractors for executing projects
- Started a exclusive showroom for Room A/C in Madurai
- Received Service awards twice for AMC during this tenure
- Received Service awards twice for AMC during this
CURRENT PHASE (2011 – till date)
- Achieved targets set by Blue Star every year in Package Air-conditioning division
- Qualified for foreign travel scheme consistently
- Ranked among the top 2 dealers of Tamil Nadu in Package Air-conditioning division
- Aiming to grow further in RAD & RPD sales
- Working towards enhancing AMC conversions
- Current Head count:
- Direct employees – 70 nos.
- Contractors - 30 nos.
